The Power of Stories In Business

Throughout all of human history, we have used stories to communicate with one another.

Ever since we could paint on the walls of caves, we would tell stories of great hunts and battles.

Stories are the primary way that we teach, inform, and entertain each other.

Just think about it:

• You go to see a movie - it’s a story.
  
  
• You listen to a motivational speaker talk about his near-death experience - it’s a story.
  
  
• You hear a chef talk about how he created a new recipe - he’s telling a story.

Stories are absolutely everywhere. You can’t go a single day, maybe even a single hour, without being exposed to stories.

Stories activate chemicals in our brain called oxytocin, dopamine, and cortisol.

These are the same chemicals that are activated through drug use and intense moments of happiness. We are literally hard-wired to listen to and love stories.

Consider all of the major religions in the world: what are they built on? Stories. Whether you consider those stories to be true or not is up to you. But you can’t deny the unbelievable power that those stories have been able to generate.

When it comes to business, you would be foolish to ignore the incredible power that stories can have on your target market and this e-book will show you how!