Facebook currently has over 2 billion daily active users. YouTube has almost 2 billion active users. Instagram has 1 billion. Twitter has approximately 330 million, LinkedIn has 303 million, and Pinterest has 250 million.
Why all these statistics about how many social media users there are?
To make one, powerful point: your customers and potential customers are DEFINITELY on at least one, if not more of these social media platforms.
With such a staggering number of people using social media every single day, it is one of the most POWERFUL ways to grow your business.
Social media platforms allow you to attract new customers and connect with audiences that you never would otherwise.
And if your business isn’t location dependent, you can reach customers thousands of miles away through social media. You don’t need to rely only on local customers. By posting on social media, you can even attract customers from other countries.
You can get your brand in front of a vast audience who might otherwise not hear of you. Through consistent posting on social media, you can build a powerful brand that separates you from the crowd.