Why can some people masterfully move people to make certain choices, while others can never seem to get anyone to agree with them?
Why are some people able to command a room while others struggle just to get their attention?
Why are some people able to make things happen while others struggle to get people moving on anything?
- Is it a charisma thing?
- Or an intelligence thing?
- Or are some people just born with a knack for winning people to their side?
No, no, and no.
So, what is it?
It’s all about the art of persuasion.
Yes, persuasion is an art, and the good news is that you can learn it. And if you know the art of persuasion, you can use it to accomplish so many good things.