The Art of the Upsell

What Is Upselling?

When you hear the word “upsell”, negative imagesmay come to mind. Upselling is often misinterpreted as being pushy or selling people products they don’t need.

If you’ve ever bought a car, you know exactly what I’m talking about. Extended warranties, ceramic coatings, lifetime free oil changes… you get the picture.

But, when used properly, upselling can increase customer happiness and retention while also increasing your revenue.

Upselling is a sales technique aimed at persuading customers to purchase a more expensive, upgraded, or premium version of the chosen item, or other add-ons for the purpose of making a larger sale.

Many businesses utilize upselling and cross-selling techniques to increase value for the customer and maximize their own profit.

Should You Upsell?

The thought of upselling might have you feeling a little icky and insincere. However, done the right way, it can actually improve your customer’s experience. Upselling is a popular technique because both the business and customer benefit.
 
With the right techniques, which we cover in this e-book, you can boost your revenue with little effort or cost to you, while also giving customers more value for their money!